Search

California Opts In

Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style

Agencies

Environmentalists

The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,

Agencies

E-mail Ads Get the Goods

Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,

Agencies

Not Your Father’s Bentley

Imagine a market in which virtually all of your potential customers already own one or more of your products. Imagine further that most of these customers

Agencies

SECRET WEAPON

Your sales are slipping and you can’t understand why. Your branding comes out fuzzy. Your newest test just never got off the ground. You’re not sure where

Agencies

DOUBLE FEATURE: Y2K Meets Year of the Dragon

While we in the West have been fearing the year 2000 as a time of upheaval and computer crashes, Asians have had a different reaction. 2000 is the Year

Agencies

An Organized Approach: Franklin-Covey integrates e-mail into its marketing mix

“work, work, work!” muttered the organizationally challenged Governor William J. LePetomane in Mel Brooks’ classic comedy “Blazing Saddles.” With a stream

Agencies

Retail Partner Programs Reject Direct Mail

At first glance, retail partnership programs appear an ideal way for direct marketers to penetrate the world of packaged goods. The programs, in which

Agencies

Requiem for Net Stocks? Not Yet

Don’t look now, but by 2005 many of you reading this will look back at 1999 and slap your forehead: Why didn’t I buy Amazon.com stock when it was hovering

Agencies

Look Back, Look Forward, Look Out: Databases fuel one-to-one communication

EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they