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Blame Canada? Not so Fast…

Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,

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A Change Is in the Air

The other day, I gave a talk to a gathering of letter carriers on the challenges the U.S. Postal Service is facing from electronic communications technologies

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Site Unseen: The American Diabetes Association custom builds its Web sites

With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors

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PRC Chairman Calls for Parcel Overhaul

The U.S. Postal Service should consider dumping its lightweight parcel post service, according to Edward Gleiman, chairman of the Postal Rate Commission.

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Pixels Now, Print Later: Frontgate debuts fall catalog online

Frontgate, the upscale cataloger of gifts and gadgets, rolled out its fall collection on a redesigned Web site (www.frontgate.com). It’s the first time

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Millennium Addicts Now Have to Wait for the Next One

Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named

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Custom Publishing Valued at $1 Billion

Companies in the U.S. will spend approximately $1 billion for custom publishing services in 1999, according to a study conducted by the Magazine Publishers

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The Name Game

If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change

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Viking Goes One-Up

Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest

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DIMAC Settles Charges by Postal Service

DIMAC Direct Inc., the Bridgeton, MO-based direct marketing agency and service bureau, recently agreed to pay $1.2 million to the U.S. Postal Service