Agencies
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Agencies
The Name Game
If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change
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Agencies
Viking Goes One-Up
Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest
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Agencies
Stranger in a Strange Land
Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over
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Agencies
A DM E-volution
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,
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Agencies
Dressed to Sell: E-mail delivers Jos. A. Bank Clothiers’ bottom line
jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the
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Agencies
FAMOUS AND FASHIONABLE: Accept No Substitutes
What does one do after one has been at the center of a national scandal and written a book about it?Go into direct marketing, of course.Monica Lewinsky
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Agencies
Telemarketing Stocks Rebound
The clamor for Internet service supplier stocks is masking a remarkable turnaround for publicly traded telemarketing companies.Less than 18 months removed
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Agencies
B-to-B Marketers Are Tops in e-Commerce
Most of the hoopla about the Web is focused on consumer sites. But a new study from Catalog Age magazine’s i.merchant supplement shows that the real Web
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Agencies
The Art of the Dealer
E-commerce has infiltrated the rarefied world of the fine art galleries one finds in New York’s SOHO or San Francisco’s SOMA districts. A new business-to-business
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Agencies
Off the Straight and Narrow Path
If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve