Agencies

• Agencies

  Once in a Lifetime

  Like the Talking Heads, as the DM industry counts down to the year 2000, you may indeed be wondering how we got here. But while “What have we done?” is

• Agencies

  >From the Web to the Desk

  double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

• Agencies

  FEEDING THE EAGLES

  Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

• Agencies

  Welcome Back: Publishers mine their databases to reactivate expires

  When publishers go digging for gold on their magazines’ expire lists, a little database intelligence can help make the excavation worthwhile.At Conde

• Agencies

  Filling in pieces of the one-to-one puzzle

  “The Experience Economy”, B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail

• Agencies

  Turnaround: Sam Goody revives and expands sagging loyalty program

  Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

• Agencies

  The Sherpa Image: Mountain Miser proves generous to its best customers

  Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown

• Agencies

  Sunrise at SunTrust

  By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

• Agencies

  The State of One-to-One Online: How American business is using the Web

  Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.

• Agencies

  Federal Agencies Probe Long-Distance Marketing

  The Federal Trade Commission and Federal Communications Commission will examine the way long-distance telephone companies advertise and market their dial-around