Agencies
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Agencies
The Pros and Cons of Prospect Databases
Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely
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Agencies
STAMPSHEETS: AFP Files for Chapter 11
American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.
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Agencies
INTERACTIVE IV
Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In
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Agencies
Walker Goes to Market: Priceline.com ventures boldly into the grocery business
Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation
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Agencies
Would You Buy a Car From This Plan?
AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
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Agencies
Not Your Father’s Bentley
Imagine a market in which virtually all of your potential customers already own one or more of your products. Imagine further that most of these customers
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Agencies
SECRET WEAPON
Your sales are slipping and you can’t understand why. Your branding comes out fuzzy. Your newest test just never got off the ground. You’re not sure where
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Agencies
DOUBLE FEATURE: Y2K Meets Year of the Dragon
While we in the West have been fearing the year 2000 as a time of upheaval and computer crashes, Asians have had a different reaction. 2000 is the Year
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Agencies
An Organized Approach: Franklin-Covey integrates e-mail into its marketing mix
“work, work, work!” muttered the organizationally challenged Governor William J. LePetomane in Mel Brooks’ classic comedy “Blazing Saddles.” With a stream