Agencies
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Agencies
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture
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Agencies
DM CRIME: Malicious Subscriptions
No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,
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Agencies
Time Dogs USPS as It Ponders E-Commerce
No doubt you’ve been hearing a lot about e-commerce from the U.S. Postal Service.Does it mean the USPS is preparing to enter the Internet service provider
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Agencies
Lee Leaves DMI for The Credit Index
Cyndi Lee has joined Mount Arlington, NJ DM risk management firm The Credit Index as vice president of sales. She previously was with Direct Media Inc.
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Agencies
Echo Chamber: Sounds of success reverberate from 70th annual DMA awards
Despite the tomato motif used to promote this year’s competition, kudos and not produce were the focus at the Direct Marketing Association’s 70th International
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Agencies
Tektronix Hides Its Color Laser Under a Bushel
The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising
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Agencies
The Message You Can’t Miss
Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer
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Agencies
Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho
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Agencies
British Readers High on Custom
Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by