Agencies

• Agencies

  Canadian DM Goes North: Increasing sales fueled by CRM, says Gustavson

  A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

• Agencies

  Beware: The old DR rules apply to the new medium Web Response

  Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication

• Agencies

  DIRECT MAIL: Re(a)d Menace

  With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our

• Agencies

  POSTAL – GAO: E-Mail May Threaten

  The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to

• Agencies

  Getting Your Fair Share

  Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that

• Agencies

  RESOURCES: It’s You, Virtually

  Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called

• Agencies

  Walker Goes to Market: Priceline.com ventures boldly into the grocery business

  Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation

• Agencies

  WEFA to Study DM Beyond U.S. Shores

  Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,

• Agencies

  D&B’s Volney Taylor to Step Down

  Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.

• Agencies

  LIST SOLICITATION: Calling All Churches…

  Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a