Agencies
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Agencies
Vt. Country Store Overhauls Site
The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president
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Agencies
Advertising’s Confusion Factor
Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On
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Agencies
The Third Stream: Two established marketers try e-commerce
Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something
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Agencies
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture
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Agencies
DM CRIME: Malicious Subscriptions
No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,
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Agencies
Tick, Tick, Tick…: “60 Minutes” focuses on privacy during DMA conference visit
It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,
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Agencies
Will DMI Remain United?
Don’t bet on it, but there’s an outside chance Direct Media Inc., the list giant made up of both consumer and B-to-B units, may survive intact.Managers
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Agencies
BRAND BUILDING: DM Is Phat for Diet
The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the
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Agencies
Right on Target: Clinton health data proposal calls for patient opt-in
For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting
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Agencies
Canadian DM Goes North: Increasing sales fueled by CRM, says Gustavson
A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president