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INTERACTIVE IV

Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In

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Walker Goes to Market: Priceline.com ventures boldly into the grocery business

Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation

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Vt. Country Store Overhauls Site

The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president

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Advertising’s Confusion Factor

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

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LIST SOLICITATION: Calling All Churches…

Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a

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The Third Stream: Two established marketers try e-commerce

Just in time for the holidays, two well-known cataloger/retailers have launched Web sites, adding that extra revenue stream that has become something

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Tick, Tick, Tick…: “60 Minutes” focuses on privacy during DMA conference visit

It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,

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Will DMI Remain United?

Don’t bet on it, but there’s an outside chance Direct Media Inc., the list giant made up of both consumer and B-to-B units, may survive intact.Managers

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Counsel Corp. Buys 33% Stake in ALC Interactive

American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and

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BRAND BUILDING: DM Is Phat for Diet

The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the