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Agencies
LIST SOLICITATION: Calling All Churches…
Alongtime DIRECT reader and self-identified neo-pagan was amused to find the following new movers list solicitation in her e-mail box:”Do you attend a
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The Blame Game: Letter carriers blast USPS statement on direct mail delivery
Sometimes you just can’t win. The U.S. Postal Service tacitly admitted last month that Standard A advertising mail is not being properly delivered to
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Music City Bummer
Remember the brouhaha a few years back when Alanis Morissette released “Ironic”? Many critics lambasted the singer, saying the things she mentioned in
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The Pros and Cons of Prospect Databases
Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely
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Beyond E-mail Marketing 101
E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based
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Bakers and Bakeries
Research findings compiled recently by the Manhattan, KS-based American Institute of Baking point out rising sales and other related trends in several
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Would You Buy a Car From This Plan?
AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
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STAMPSHEETS: AFP Files for Chapter 11
American Family Enterprises, parent company of sweepstakes mailer American Family Publishers, filed for Chapter 11 bankruptcy protection late last month.
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Agencies
INTERACTIVE IV
Say goodbye to the corner drugstore.The savvy consumer is increasingly likely to go online to buy both prescription and non-prescription medications.In
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Vt. Country Store Overhauls Site
The Vermont Country Store will relaunch its e-commerce site next year, and hopes for 10% of its overall sales to come from the Web by 2002, says president