Agencies
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Agencies
GOING ONCE, GOING TWICE…
MORE THAN 5,000 personal computers and related products were put up for bid in November on what is claimed to be the first wholesale Internet auctioning
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Agencies
POLITICS: Donnelley Mulls Run
Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives
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Agencies
Nobody Believed Jor-El Either
Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted
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Agencies
Don’t Be Lulled
At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while
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Agencies
Cash register to-go
Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
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Agencies
DRTV.COM: Interactive TV could be a boon to direct marketers
Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to
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Agencies
Why They Work: The pros of using B-to-B compiled lists far outweigh the cons
you’ve heard the complaint before. Perhaps you’ve voiced it yourself. Compiled business-to-business databases aren’t that great.Right?Wrong.Savvy business-to-business
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Agencies
TELEMARKETING: Tough Town for Talking
They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One
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Agencies
New Focus for McCann-Erickson Unit
McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal
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Agencies
Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant