Agencies
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Agencies
Starting Up? Affiliate!
One way for a Web start-up to distinguish itself in the cluttered e-commerce arena is to attract established direct marketers that own lists of proven
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Agencies
Florence Seeks to Buy Back DMI
Dave Florence, chairman and founder of Direct Media Inc., has signed a letter of intent for management to buy back the company from Acxiom Corp.Florence
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Agencies
Investing in Data
financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants
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Agencies
Sample Patter
Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail
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Agencies
Straight From the Source
Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business
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Agencies
Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the
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Agencies
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Agencies
RTMS Links Up With Customer Insight Co.
RTMS Inc., Milwaukee, will merge with Customer Insight Co. (CIC), the database software firm owned by Orange, CA information service firm Experian. Upon
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Agencies
GOING ONCE, GOING TWICE…
MORE THAN 5,000 personal computers and related products were put up for bid in November on what is claimed to be the first wholesale Internet auctioning
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Agencies
POLITICS: Donnelley Mulls Run
Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives