Agencies
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Agencies
Cox Target Media Broadens Its Appeal
Cox Target Media Inc., Largo, FL, made changes recently in its sales organization, sampling program and co-op mailings.Under the sales restructuring,
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Agencies
AFP Goes Bankrupt
American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes
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Agencies
Starting Up? Affiliate!
One way for a Web start-up to distinguish itself in the cluttered e-commerce arena is to attract established direct marketers that own lists of proven
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Agencies
Florence Seeks to Buy Back DMI
Dave Florence, chairman and founder of Direct Media Inc., has signed a letter of intent for management to buy back the company from Acxiom Corp.Florence
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Agencies
Straight From the Source
Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business
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Agencies
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Agencies
RTMS Links Up With Customer Insight Co.
RTMS Inc., Milwaukee, will merge with Customer Insight Co. (CIC), the database software firm owned by Orange, CA information service firm Experian. Upon
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Agencies
GOING ONCE, GOING TWICE…
MORE THAN 5,000 personal computers and related products were put up for bid in November on what is claimed to be the first wholesale Internet auctioning
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Agencies
DRTV.COM: Interactive TV could be a boon to direct marketers
Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to