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Don’t Leave Home Without Them
Val-Pak now offers a little bit of home away from home. The co-op mailer is promoting coupons that can be used by tourists or business travelers for services
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KEEP IN TOUCH…
You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business
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USPS Asks Extension for Mailing Online
The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental
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POSTAL: Pay-as-You-Go Postage
Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.
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DIRECT MAIL: Hard Cell
It was a surprise the other week when a dear friend received a mailing piece from AT&T asking her to “Please confirm delivery to your Ericsson LX788 wireless
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LEGISLATION: House OKs Electronic Signatures Act
The U.S. House of Representatives reversed itself last month and passed the Electronic Signatures in Global and National Commerce Act by a vote of 356
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Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant
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Who Is This Creature Named Dot Com?
Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In
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New Destination for E-Commerce
Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage
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THE WEB IS A HEALTHY MEDIUM
A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare