Agencies

• Agencies

  Database Buyout: Equifax acquires data gathering units of R.L. Polk

  Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,

• Agencies

  TRAINING: Not for Wimps

  HE CALLS IT Telemarketing Boot Camp. The title may intimidate some, but that’s just fine with telemarketing trainer David Fitton. “Telemarketing is not

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  Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP

  Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is

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  Getting Dumped On

  Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners

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  Making the Connection

  It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

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  Caples and Capability

  Like the previous 21, the 22nd John Caples International Awards presentation on Feb. 24 had its share of surprises. Among them were the choices of some

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  Defining Data: Federal Reserve proposes rules on financial privacy

  The Federal Reserve Board last month unveiled a comprehensive new regulation implementing the privacy provisions of the Financial Services Modernization

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  Back in the Saddle

  Direct Media buys back the firm from AcxiomCoaxed out of semiretirement late last year to negotiate a management buyback, Direct Media Inc. founder Dave

• Agencies

  The e-Customer Cometh: DCI attendees urged to practice CRM

  The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not

• Agencies

  MERGER: Columbia House Reorganizes

  AS A RESULT of the Columbia House Co.’s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing