Agencies
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Agencies
Building for CRM Success
Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value
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Agencies
TRAINING: Not for Wimps
HE CALLS IT Telemarketing Boot Camp. The title may intimidate some, but that’s just fine with telemarketing trainer David Fitton. “Telemarketing is not
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Agencies
The Call Center Health Check
The most powerful assessment of any call center is provided thousands of times each day by customers. Thus, the best assessment of any call center’s delivery
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Agencies
Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP
Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is
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Agencies
Getting Dumped On
Newly formed Web marketer iSolve.com wants companies to unload on it.For the past few months, the firm, based in Stamford, CT, has been lining up partners
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Agencies
Caples and Capability
Like the previous 21, the 22nd John Caples International Awards presentation on Feb. 24 had its share of surprises. Among them were the choices of some
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Agencies
Database Buyout: Equifax acquires data gathering units of R.L. Polk
Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,
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Agencies
Nonprofits Can Certify Mail
The U.S. Postal Service is making its mail acceptance clerks’ jobs a little easier by allowing nonprofit mailers to certify in writing that mailings meet
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Agencies
Liberty and Multimedia for All
Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing