Agencies

• Agencies

  CATALOGS

  Fingerhut’s Future TBD Federated Department Stores Inc., Cincinnati, confirmed reports last month that it is exploring several options for its Fingerhut

• Agencies

  Latin Class

  Direct marketers place new emphasis on the Hispanic market Hispanics, who now make up 12% of the U.S. population, are in no danger of being ignored by

• Agencies

  REACHING OUT

  Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has acquired or

• Agencies

  Chipmunk Marketing

  A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters

• Agencies

  Service With a Smile

  OK, you’ve got a Web site. It’s doing all right – you think. But how does it compare with what others are doing? Is there something simple you’ve missed

• Agencies

  WORLDLY WISE

  The Internet is bringing U.S. DMers into international markets, but there’s a learning curveCompanies that once sold only in the United States found something

• Agencies

  LEGISLATION

  California Passes Privacy Bill A watered-down version of a bill establishing California as the first state in the nation to adopt European-style privacy

• Agencies

  Bank on It

  Two hits and a miss We’re not all that wild about deregulation of financial services, but we have to admit it’s helped get their creative and competitive

• Agencies

  Getting Organized

  Manufacturer’s salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical

• Agencies

  Furthering Automation

  Yellow Freight tries freeing agents for upselling, consulting Yellow Freight System Inc., an Overland Park, KS-based trucking freight consolidator, has