Agencies

• Agencies

  SERVING THE CUSTOMER

  A message from H. Robert Wientzen, President and CEO, Direct Marketing Association If I had to summarize everything I have learned during my marketing

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  COMMON GROUND

  The DMA communications staff has to serve both old and new members As little as 10 years ago, most members of the Direct Marketing Association were “traditional”

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  Brave New Workplace

  Has the world really changed that much, or is it just me?I grew up in a world where most people worked 9 to 5 (unless they were on the night shift) and

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  A Taste for Testing

  Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman

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  Furthering Automation

  Yellow Freight tries freeing agents for upselling, consulting Yellow Freight System Inc., an Overland Park, KS-based trucking freight consolidator, has

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  E-Friendly Skies

  Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.

• Agencies

  PCH Settles With States

  Publishers Clearing House has agreed to pay more than $18 million to 23 states and the District of Columbia to settle allegations that it used deceptive

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  USPS and FedEx Discuss Alliance

  The U.S. Postal Service and Federal Express are discussing a potential strategic alliance, Postmaster General William J. Henderson said in September.

• Agencies

  Will the Real Elvis Please Stand Up?

  When a magazine page is laid out with headlines or text missing, the art department will usually type “FAKE” in bold letters in the missing copy’s place,

• Agencies

  WARNING SIGNS

  From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory