Agencies
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Agencies
E-MAIL LISTS
Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride
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Agencies
TO BE B-to-B virtually
The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business
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Agencies
Some Fake Head Here
Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as
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Agencies
DoubleClick Picks Up @plan for $120M
ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.
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Agencies
Culinary Journey
Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade
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Free Samples?
Product giveaway comes with a price tag: users’ personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you’ll
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Agencies
Runaway Refrigerators
Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write
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Agencies
U.K. Online Effort Aims to Spur E-Biz
IT’S NOT OFTEN that a government decides to help kick-start a market by throwing cash at it. But that’s roughly the effect of the U.K. Online initiative