Topic

Agencies

  • E-MAIL LISTS

    Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride

  • TO BE B-to-B virtually

    The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

  • Some Fake Head Here

    Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

  • DoubleClick Picks Up @plan for $120M

    ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.

  • Culinary Journey

    Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

  • NEW LISTS

    Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking

  • Free Samples?

    Product giveaway comes with a price tag: users’ personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you’ll

  • Runaway Refrigerators

    Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write

  • U.K. Online Effort Aims to Spur E-Biz

    IT’S NOT OFTEN that a government decides to help kick-start a market by throwing cash at it. But that’s roughly the effect of the U.K. Online initiative

  • people

    Creative Marketing Alliance, Princeton Junction, NJ, hired Steven Dicker as director of new business development and Nancy Chan as marketing account coordinator.Sticky