Agencies

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  E-mail…Yeah, That’s the Ticket

  Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

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  AFFILIATES

  REACHING OUT Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has

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  DMA DIVERSITY

  As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the

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  Trial and Error at IBM

  Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company

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  Creating B-to-B Community Spirit

  In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building

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  Penny’s Virtual Lane

  JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

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  Coping With COPPA

  Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater

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  CARD DECKS & INSERTS

  Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine’s subscriber list. The file identifies

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  A Heartfelt First

  HOLIDAY CARD MARKETER Heartfelt is feeling good.It’s offering its own line of cards for the first time.This “deluxe” seasonal offering is larger than

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  BACK-TO-SCHOOL

  UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page