Agencies

• Agencies

  E-MAIL MARKETING

  MSGI Loses $35M on WiredEmpire Marketing Services Group Inc., New York, has reported preliminary losses of $35 million due to the folding of its e-mail

• Agencies

  Keep on Truckin’

  Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life

• Agencies

  Sell Results, Not Procedures

  Too many sales talks and advertising messages stop short of the optimum.They sell procedures when they should be selling results.”This is what you should

• Agencies

  With Wendy Riches

  An agency executive describes what agencies – and their clients – have not learned about CRMQ&A Agency watchers were surprised last year when they heard

• Agencies

  A Blockbuster of a Marketing Mistake

  The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but

• Agencies

  people

  Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

• Agencies

  Economy Upgrade

  Catholic Relief Services revamps its database and Web site JUST BECAUSE Catholic Relief Services isn’t spending a lot of money to upgrade its Web site

• Agencies

  Credit Those on the Journey

  Getting perspective on the road to one-to-one Those of us who write frequently about the new landscape of customer-centric commerce are often the most

• Agencies

  ACCOUNT ACTIVITY

  Cancer Research The 470,798-name list from the American Institute for Cancer Research is newly managed by RMI Direct Marketing Inc.Lighthouse The Lighthouse

• Agencies

  Standard Setting

  E-mail coalition proposes guidelines combating spam the Responsible Electronic Communication Alliance set out its proposed best practices and enforcement