Topic

Agencies

  • SHOWBIZ

    Web Walk of Fame CAN MODERN SCIENCE make it possible for someone to leave his or her footprints in cyberspace?The Hollywood Chamber of Commerce and classic

  • Loyalty? It’s in the Bag

    GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched

  • Veterinarians

    FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary

  • E-MAIL LISTS

    Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services

  • OLD WINE, New Bottles

    Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

  • ACCOUNT ACTIVITY

    Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations

  • Culinary Journey

    Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

  • How to Organize Database Priorities

    WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

  • Big News Seen Through a Glass, Darkly

    LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing

  • Optimal OPT-IN

    Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online