Agencies
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Agencies
DIRECT MAIL
DM Backlash YOU NEVER KNOW what you’re going to find in your mailbox.A survey distributed by the American Immigration Control Foundation (AICF) asked
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Agencies
Not Your Typical Web Banner Ad
Britten Media goes after B-to-B and B-to-C event promotion opportunitiesPROUD PARENTS celebrating a new birth, Joe’s Tavern hosting a Monday Night Football
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Agencies
INFORMATION
DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs
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Agencies
U.K. Online Effort Aims to Spur E-Biz
IT’S NOT OFTEN that a government decides to help kick-start a market by throwing cash at it. But that’s roughly the effect of the U.K. Online initiative
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Agencies
All Around Custom Fit
Integration between Web and print custom publishing is on press LIKE THE CATALOG WORLD – which discovered that while people want the convenience and speed
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Agencies
More Than Nuts and Bolts
CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because
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Agencies
Out of the Saddle
Re: “The Conscience of Direct Marketing” (DIRECT, October).Enjoyed your commentary on Nat’s life and times – well worth a mention. However, as I’m sure
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Agencies
A Winning Wine List
New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.
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Agencies
AmEx Targets Fearful Shoppers
Card marketer starts major campaign for new online protection serviceAmerican Express has begun a multimedia campaign for Private Payments, a new program