Topic

Agencies

  • Captive Audience

    Department 56 e-mail enhances collectors’ experiencee-marketers across the Web worry that customers won’t open their e-mail. But that’s not the concern

  • Culinary Journey

    Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

  • MemberWorks Settles With New York AG

    Stamford, CT-based Telemarketer MemberWorks Inc. has reached a settlement with New York State Attorney General Eliot Spitzer regarding alleged unauthorized

  • Democratic Smears

    I just read your article “Gore Org Nets GOP.com” (DIRECT, Nov. 1). I think you’re not in tune to what’s happening in America at this very moment…maybe

  • Tall Order

    Elevations, a fashion catalog for tall women, enters its second yearTHIS IS A TALL TALE that’s completely true.When she was growing up and playing college

  • IN MEMORY

    Hal Crandall Calling THE Direct Marketing Association’s recent fall conference was one sad event. Hal Crandall had died on Oct. 4 at 73. Not that I ever

  • And the Winners Are….

    Industry recognizes its best at Echoes THE BIG WINNERS at the 71st International Echo Awards, held during the Direct Marketing Association’s recent fall

  • GOTCHA!

    THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

  • Catalogs Thriving Online, Says DMA

    According to the DMA’s report, 91% of catalogers say they’re active on the InternetTHE INTERNET has become an established channel among catalogers.Ninety-one

  • A Little Promotion

    EVEN THE SMALLEST dot-commer should be able to use promotional gimmicks in its marketing. But distributors of these products can’t be bothered with the