Agencies
-
Agencies
DOT-COM DUMPING GROUND
Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going
-
Agencies
EFFECTIVE SOUND EFFECTS
Web (Footed) Promo AN E-MAIL forwarded by a roving correspondent contains these instructions:”Call National Discount Brokers at 1-800-888-3999. Listen
-
Agencies
An Eye on E-mail
Monitoring service lets marketers create e-mail addresses and track what’s sent to each oneTHE ABILITY to seed a file with decoy names has helped direct
-
Agencies
Priceline Trims Staff; CFO Resigns
NORWALK, CT-BASED Priceline.com Inc. plans to cut 16% of its work force. Heidi Miller, the high-profile CFO of the firm, resigned, reportedly saying she
-
Agencies
MyPoints Chief Exec Markowitz Resigns
Steve Markowitz has left his position as CEO at MyPoints.com, San Francisco. He will remain with the company as chairman of the board of directors through
-
Agencies
Directmedia.com Links With Simon Direct
DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising
-
Agencies
Breaking the Digit-Head Codes
IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed
-
Agencies
Postal Blues
Postal Rate Commission’s proposal hits catalogers hardest AS USUAL, catalogers got the worst of the decision handed down Nov. 13 by the Postal Rate Commission.The
-
Agencies
ARTHRITIS FOUNDATION
Helping each of its 750,000 constituents cope with the effects of a crippling disease is as central to the Arthritis Foundation’s marketing efforts as