Agencies
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Agencies
A NEW LOOK
Grinch Steals Attention IN A RARE CHANGE, the outer envelope of Carol Wright’s co-op coupon package has taken on a new look for a special holiday promotion.Millions
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Agencies
SURVEYS Educated Prognostications
DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between
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Agencies
Profitability of Web Marketing
More than 22% of companies with a Web site do not generate any sales or leads from them. Among those that do, just over a third (34%) obtain less than
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Agencies
Belief Relief
CUSTOM HAS IT that a column appearing in the year-end issue will either look ahead to the wonderful times to come or glance back at the dreadful times
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Agencies
Keeping the Growth Curve Growing
IF YOU TAKE A LOOK at a lot of the leading catalogs in our industry, you’ll see that their growth curves aren’t what they should be. In some cases, growth
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Agencies
Turning Up the Heat
U.K. agency seeks greater competition in Britain’s postal services marketA FUNNY THING HAPPENED on the way to the market. Just when everyone in the United
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Agencies
MEDIA WATCH
People? Who Needs People? The Sexiest Man Alive issue of People magazine took direct marketing’s name in vain. The recent “special double issue” dedicated
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Agencies
Harte-Hanks Buys IRG
DIRECT MARKETING COMPANY Harte-Hanks Inc., San Antonio, has acquired Detroit-based Information Resource Group (IRG), a provider of business-to-business
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Agencies
WebTV Settles Charges With FTC
WebTV Networks Inc., a marketer of Internet access devices, agreed last month to settle Federal Trade Commission charges that it was deceptive and in