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STARS OF & Page Screen
Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a
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DIRECTIONS: Montgomery Ward Lives
Montgomery Ward may be closing, but the distribution center left over from its heyday as a cataloger will carry on as a Chicago landmark. According to
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In Good Hands
Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will
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Think It Through
Supply-chain management needs to go beyond the cookie-cutter approachIn our latest book, “One to One B2B” (hitting the shelves in May), we thoroughly
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UPDATING THE NEW DM: Working With Tricky Segments
IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such
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Emotion Wins the Loyalty Race
Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t
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Cutting-Edge Customer Support
Customer contact centers must quickly adapt to dot-com clients’ changing needs, providing new strategies and product offersDot-coms and their clients
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DIRECTIONS: Say Hey!
One would expect Kentucky’s Louisville Slugger Museum to have more bats than a Bela Lugosi movie, but its 12-page catalog and Web site (www.sluggergifts.com)
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You Have to Be There
If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover