Agencies

• Agencies

  ALTERNATE Route

  WHEN TIMES GET TOUGH, direct marketers know to tweak the obvious. Circulation is scaled back and fewer outside files are rented. Mail dates are changed

• Agencies

  AIM Releases E-list Guidelines

  An Association for Interactive Media (AIM) council has released guidelines for e-mail merge/purge. The guidelines form a suggested standard for the practice

• Agencies

  More of a Good Thing

  VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after

• Agencies

  DMers Reach Out

  When the Twin Towers toppled, direct marketers rallied. Amazon.com, one of the first firms to respond, turned its retail site into a donor site for the

• Agencies

  LOOK CLOSER

  Nothing delivers measurable, quantitative results against an ever-shrinking marketing budget like direct response programs. The challenge is being creative,

• Agencies

  Electronic Adolescence

  LIKE SO MANY BABY TEETH, the weaker of the Web-based businesses have begun to fall by the wayside. In their place wiser approaches to online commerce

• Agencies

  Did You Hear the One About.

  SOME CALL IT EAVESDROPPING, I call it work. A hallmark of a good reporter is the ability to keep his or her ears and eyes open at all times. In that spirit,

• Agencies

  The Day the Phones Stopped

  RESPONSE RATES plummeted for direct marketers on the day of the World Trade Center attack. Call volume was down maybe 70% on Tuesday, and e-mails and

• Agencies

  Sweeps Trash

  I SHOULD HAVE KNOWN. I stopped by my local news store one recent morning and couldn’t make it in the door. There were a dozen or so morons plunking down

• Agencies

  Risk Takers

  May Lee and Casimir Wierzynski are the new breed of dot-com entrepreneur: young and adventurous, but also prudent and cost-conscious. Which is probably