Agencies

• Agencies

  USPS Announces Rate Filing

  TALK ABOUT BAD TIMING. As if direct marketers didn’t have enough to worry about, the U.S. Postal Service announced on Sept. 11, the day of the worst terrorist

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  September 11, 2001

  Barbara Hoffman showed up for work at Empire Blue Cross/Blue Shield at 8:15 a.m. expecting a routine day. Her boss, COO David Snow, was out of town on

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  RECESSION BUSTERS

  FOR THIS SPECIAL REPORT, we couldn’t afford to hire Bill Murray and Dan Aykroyd, nor could we conjure up any nifty special effects. And no, we don’t have

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  Small Business Reels After Disaster

  Jehv Gold understands the economic realities of recent events all too well. Just as the shock of the Trade Center crashes began to sink in, he had to

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  Take a CHANCE

  THE MARKETING COMMUNITY has embraced e-mail in a big way. A recent Forrester Report showed that 92% of marketers use e-mail for retention marketing and

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  CONVENIENCE STORES: Marketing to Go

  Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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  Enough Already

  The U.S. Postal Service continues to project a mediocre financial end to a very dismal year. The year-to-date accumulated loss is expected to top $1 billion,

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  letters to the editor

  Indirect Marketing Aside from a fan letter once to Ray Schultz, I haven’t found any real reason to write to DIRECT prior to this. Yeah, yeah, I should

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  WORK WITH IT

  AT ITS CORE, customer relationship management is simply about increasing profits and sales by better understanding who your customers are, which ones

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  Advice for Mailers

  MAILERS should consider postponing, not canceling, mailings as the world attempts to come to terms with the terrorist attacks. In the days and weeks following