Agencies

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  Where Have All the Kiosks Gone?

  WELL, the U.S. Postal Service has decided to go forward with its plans to raise rates for the third time in two years. Given the nation’s economic doldrums

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  CLASS ACT

  Remember the film The Graduate? Dustin Hoffman’s character was told that plastics were the industry of the future. If that story was set today, says Tom

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  What More Can I Say?

  I’VE BEEN DREADING writing this column. Normally in this space, I try to take a look at the lighter side of direct marketing. But like many others faced

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  KEEPING IN TOUCH

  While the Direct Marketing Association still sends oceans of general information to its 5,000 member companies, it is increasingly segmenting its audience

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  ON THE HILL

  A funny thing happened on the way to the economic doldrums: The heat has been lowered somewhat on the privacy issue. Things have slowed a little bit on

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  CHANGING CHANNELS

  FOR YEARS MANY TRADITIONAL ADVERTISERS and even some direct marketers have viewed direct response television as a specialty medium used only for selling

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  Other Causes

  WHILE THE THREE major disaster relief agencies tipped the scales with over $700 million in donations and counting after Sept. 11, other causes suffered.

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  Sin City Hedges Its Bets

  THE WHEELS of the slot machines in Las Vegas aren’t the only things that can turn on a dime. After the events of Sept. 11, the Las Vegas Convention and

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  LOOK IT UP

  As part of a continuing initiative to improve the research it provides to members, the Direct Marketing Association is increasing its focus on industry

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  letters to the editor

  Remake the Makeover? I often agree wholeheartedly with Tom Collins’ ad makeovers for DIRECT. But his MessageMedia makeover (Sept. 1) misses the mark for