Agencies
-
Agencies
Where Have All the Kiosks Gone?
WELL, the U.S. Postal Service has decided to go forward with its plans to raise rates for the third time in two years. Given the nation’s economic doldrums
-
Agencies
What More Can I Say?
I’VE BEEN DREADING writing this column. Normally in this space, I try to take a look at the lighter side of direct marketing. But like many others faced
-
Agencies
Heading Home
Suzanne Calley, who was employed in the strategic marketing department of San Jose, CA-based Cisco Systems, was a passenger on American Airlines Flight
-
Agencies
On the Rebound
THE SALES FREE FALL experienced by many firms after Sept. 11 seems to be over at least for now. Response rates have inched up and mail plans are back
-
Agencies
Crisis CRM
LIKE MANY COMPANIES, American Express had two groups of people to serve on Sept. 11 its employees and customers. The firm’s headquarters at 7 World Financial
-
Agencies
TRADE PROMOTION: Shelf Survival
Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up
-
Agencies
Other Causes
WHILE THE THREE major disaster relief agencies tipped the scales with over $700 million in donations and counting after Sept. 11, other causes suffered.
-
Agencies
KEEPING IN TOUCH
While the Direct Marketing Association still sends oceans of general information to its 5,000 member companies, it is increasingly segmenting its audience
-
Agencies
ON THE HILL
A funny thing happened on the way to the economic doldrums: The heat has been lowered somewhat on the privacy issue. Things have slowed a little bit on