Agencies

• Agencies

  DO the right thing

  WHETHER YOUR BUSINESS is an old-school print catalog or a virtual age dot-com, the concerns are the same: how to function profitably with a smaller marketing

• Agencies

  Back to School

  FUNNY THING about teachers: They want their teaching aids shipped before the school year starts. Delta Education wasn’t passing that test, and that’s

• Agencies

  Movin’ Out

  A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

• Agencies

  USPS Files

  IT WAS almost anticlimactic after the buildup, but on Sept. 24 the U.S. Postal Service filed its long-awaited postal rate case, asking for an 8.7% hike.

• Agencies

  Spiegel Stays the Course

  The Spiegel Group was braced for a difficult fall even before Sept. 11. Sales for the fourth quarter, which normally produces 35% of the firm’s annual

• Agencies

  A Run on Gas Masks

  AMERICANS WORRIED ABOUT the prospect of chemical, biological and nuclear attacks are stocking up on survival gear. That means business for U.S. Cavalry,

• Agencies

  A Friend Indeed

  IN THE ULTIMATE ACT of friendship, one Blue Cross/Blue Shield employee stayed with a handicapped co-worker to wait for help as 1 World Trade Center burned.

• Agencies

  BREAK IT DOWN

  To put more emphasis on industry segments catalogs, telemarketing, nonprofit, business-to-business and the like the Direct Marketing Association has created

• Agencies

  Full Throttle

  SO FAR, SO GOOD: Caterpillar Truck has already pulled a 41% response rate from its summer mailing to lapsed customers. Now if it can only match the conversion

• Agencies

  Inspiring Words for Tough Times

  AFTER A DECADE of fun times for business, circumstances can now be less than rosy even grim. Here are some quotes to help see you through. My current