Agencies
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Agencies
Checks and Balances
DIRECT recently talked with Karen Gopalan, vice president, brand and marketing services for Chase Manhattan Bank, to get her thoughts on financial services
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Agencies
Transit Group Turns to E-mail
Dallas Area Rapid Transit (DART) has discovered the secret of e-mail success: Offer free train rides. The transit agency recently conducted its first
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Agencies
Airline’s Mailing Gets 74% Response
British Airways spent about $100,000 this fall on its first business-to-business mail campaign, hoping to encourage a select group of travel agencies
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Agencies
Busy Signal
New York has sent dozens of letters to firms it suspects are reselling or redistributing its do-not-call list in violation of a new state law. But it
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Agencies
We’re Clean
The National Geographic Society’s October membership mailing was timely, to say the least. It offered new members a free map of Afghanistan, which the
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Setting a Place Online
If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of
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See You in San Diego
THE RECENT National Postal Forum in Denver most definitely was not your usual postal forum. The most remarkable differences were the reduced attendance,
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Tougher Still
IN THESE TOUGH TIMES, list brokers everywhere are hustling for new business. In our field, that means coming up with new clients, and quite a few brokers
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Agencies
Quill’s the Name
WHAT’S IN A NAME? Quill Corp. says nothing good if the name resembles its own. That’s why the giant office supplies firm and Web marketer slapped a dot-com