Agencies
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Agencies
Transit Group Turns to E-mail
Dallas Area Rapid Transit (DART) has discovered the secret of e-mail success: Offer free train rides. The transit agency recently conducted its first
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Agencies
Airline’s Mailing Gets 74% Response
British Airways spent about $100,000 this fall on its first business-to-business mail campaign, hoping to encourage a select group of travel agencies
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Agencies
Reaching for Zero Defects Except in Its Own Advertising
SOME SCOFF that it’s just the latest corporate management fad. But it’s proven to be very good for many companies, and it’s great for us consumers. What
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Agencies
Time to Redesign
IF YOU’VE BEEN READING the trade press, you’ll know that the latest buzz in the Washington postal community is whether mailers and the U.S. Postal Service
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Agencies
Sub-prime Crackdown
SUB-PRIME CREDIT MAILERS, once among the hottest sectors in financial services marketing, are feeling the heat. Several big players have had to change
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Agencies
Extending the Event Online
The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge
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Agencies
A Modest Proposal
YOU MAY RECOGNIZE THAT TITLE: The 18th century satirist Jonathan Swift used it to make an outrageous suggestion. (If you don’t remember what the suggestion
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Agencies
And Time for Beer
If I was sure what normal was anymore, I’d say that the just-concluded holiday shopping season wasn’t quite normal. Let’s face it: For obvious reasons,
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Agencies
Golfweek Cuts Mail Budget Thanks to BPA Rules Change
GOLFWEEK MAGAZINE will trim $200,000 from its annual $1.2 million direct mail budget this year while increasing its rate base. It will also reduce prices
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Agencies
DMers Say They’ll Keep Mailing
MOST DIRECT MARKETERS will continue mailing despite the recent anthrax scare, according to a survey by Victoria James Executive Search. But almost two-thirds