Agencies

• Agencies

  Brown & Williamson Runs Mail Test

  Brown & Williamson Tobacco has launched a 75,000-piece direct mail test for its new cigarette Advance Lights. The mailing went out in December to known

• Agencies

  Shakira Featured in Delia’s Promo

  Pop star Shakira will headline Delia’s spring campaign, gracing not only the cover of its catalog but a cross-promotional effort involving the teen marketer’s

• Agencies

  Want New Clients? Tell Them Who You Are

  IN PART 1 OF THIS ARTICLE (DIRECT, December 2001), I pointed out that the most effective way for a broker to acquire new business is to establish a corporate

• Agencies

  ESCAPE Plan

  ANYONE IN THE travel industry could tell you it was a worst-case scenario. Hideaways International was ready to drop a 500,000-piece prospect mailing,

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  B-to-B Publisher Gets a Lift

  A TEST COMBINING ISSUE WRAPPERS with prerecorded voice messages helped Business News Publishing realize a 5% to 8% increase in subscription renewals.

• Agencies

  in the news

  Equifax Debuts Online List Service Equifax Direct Marketing Solutions is offering an online list ordering and fulfillment service. Equifax List Select

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  direct listline

  New Lists Jim Pace The Jim Pace GM Parts Warehouse catalog features a line of aftermarket performance products from General Motors and other manufacturers.

• Agencies

  A digest of daily news from DIRECT Newsline

  Dec. 15, 2001 The Direct Marketing Association criticized the proposed Customs Border Security Act (H.R. 3129) on the grounds that it could hurt international

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  Traveling Toons

  You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

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  Details, Details: Writing an RFP

  BEFORE YOU HAVE YOUR FIRST INTERVIEW with a prospective outside resource, get organized. Know exactly what you want and make clear what you’ll be willing