Agencies
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Agencies
B-to-B Mailers Cut Back on Outside Rentals
BLAME IT ON the economy or blame on the Internet. But business-to-business marketers are mailing less to fewer outside lists. And that means reduced rentals
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Agencies
West Marine Tests E-mail Catalog
West Marine has tested a concept that could knock catalog marketing on its ear: an electronic catalog that mimics a hard-copy catalog to the letter. The
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Agencies
Nonprofits Fight Regulation
CHANCES ARE you haven’t heard of the legal cases that go by the name Pinellas I and Pinellas II. But nonprofit mailers know them, and are worried about
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Agencies
direct listline
New Lists Business Opportunity Digest The 1.2 million subscribers listed here paid $15.95 to receive this entrepreneurial-focused publication. Readers
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Agencies
No I in Insurance? Not Enough U in Ad
There is no in insurance, proclaims the Liberty Mutual ad selected for this issue’s makeover. That’s a cute way of saying that the insurance company and
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Agencies
Your Turn, USPS
BY THE TIME YOU READ THIS, the trade press will be abuzz with the news that participants in the 2001 postal rate case agreed to bring the proceeding to
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Agencies
Chicago Tribune Returns to DRTV
The Chicago Tribune has begun a direct response television campaign its first since 2000 in an attempt to brand the paper and reach prospects who don’t
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Agencies
letters to the editor
Better Letters At the risk of committing phariseeism and extending Herschell Gordon Lewis’ 12 commandments for sales letters to 150, I’d like to add three
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Agencies
Damez Starts a Teen Catazine
Damez Media Inc., which launched a Web site for teenage girls last March (Damezmag.com), has dipped further into its $250,000 start-up capital to mail