Agencies
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Agencies
Playboy Expands Catalog Circulation
Playboy Enterprises Inc. will increase its catalog circulation this year from 4 million to a possible high of 5.6 million. The move coincides with a catalog
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Agencies
Don’t Touch THAT Dial
IF THERE’S ANY INDUSTRY that lives or dies by its understanding of customer behavior, it’s television. For network executives, that means knowing an audience’s
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Agencies
Long-Range MISSIVES
INTERNATIONAL ADDRESSES used to represent only small segments of many organizations’ databases. That’s all changed, thanks to the Internet and the globalization
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Agencies
How Not to Get Fired
WHAT WERE THE RESULTS? That’s the mantra of database executives, product managers, marketing directors and presidents. Direct marketing is measurable
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Agencies
Faster Than a Speeding Upsell
IT’S SAFE TO SAY that from time to time some direct marketers have taken dramatic license with some of their copy. Albert Fried-Cassorla, president of
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Agencies
Magazines Cut Overseas Mailings
U.S. publishers, which once led the way overseas, are cutting their international mailings in response to the poor economy and a shrinking list supply.
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Agencies
The Wrong Fight
The Federal Trade Commission has many challenges. The last thing it needs is the burden of making a telephone preference service work. Yet here we have
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Agencies
Catalog Analysis: The Importance of Tracking Source Codes
As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about
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Agencies
Retailgating
Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to