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They’ll Get Mail
IT WAS A PLEASANT EVENING in San Francisco last August when John Lieberman and Jim McKenna headed to Blockbuster to peruse the shelves. Returning home,
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Broker Makes Big Bucks With Small Mailings
T7 Enterprises, which arranges business mergers and acquisitions, has generated a 2.1% response rate with a $236 direct mail campaign. And it’s on the
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Understanding Segmentation
EVEN WITH THE AMOUNT OF DATA and technology available today, there continues to be a lack of understanding about segmentation. A variety of approaches
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Teen Paradise
JUST BECAUSE teenagers are devoted to trends doesn’t mean they can’t be loyal consumers. That’s the vision behind YOUtopia.com, a site working to provide
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NOVEL APPROACH
Ann Arbor, MI-based Borders Group Inc. is on the front lines of the challenging book and music sales battle, with 360 domestic and 22 international brick-and-mortar
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direct listline
New Lists Workbench The 357,129 active subscribers to this magazine employ a hands-on approach to designing and remodeling their homes. Nine in 10 names
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How to Keep Your Catalog Humming
YOU’RE IN A ROUTINE. Business is moving along OK. Sure, there are plenty of fires and crises but you’re handling them probably so well that you are forgetting
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Sure Fit Adds $600,000 to Its Print Budget
Slipcover marketer Sure Fit will spend $4 million on print ads this year, a $600,000 increase over 2001. And it will get a lot more for its money. That’s
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EDS Says No to Round-Reel Tapes
ROUND-REEL TAPE, once the preferred way of shipping mailing lists, may be about to go the way of the dinosaur. Plano, TX service bureau Electronic Data
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Does Your Car Love Youor Regard You as a Flat Tire?
KIA IS A CUTE CAR. I’m told by those who have driven it that it’s an excellent buy. Kia also has established a place in my personal marketing archive