Agencies

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  Coldwater Kills Home Catalog

  Coldwater Creek plans to close its Home catalog and Gallery Web site by this fall and consolidate the merchandise into its core catalogs. Layoffs will

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  Does Your Car Love Youor Regard You as a Flat Tire?

  KIA IS A CUTE CAR. I’m told by those who have driven it that it’s an excellent buy. Kia also has established a place in my personal marketing archive

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  E-mail Creative

  Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized

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  Color Coding

  M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

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  A digest of daily news from DIRECT Newsline

  Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

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  The Marcus in Neiman Marcus

  OF ALL THE GREAT DOCUMENTARIES made by Frederick Wiseman, none ranks higher for me than his 1983 opus The Store. The film shows the merchandising and

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  A Good Buy

  ONCE MAILERS hear that their association reps agreed on their behalf for an early implementation of higher postal rates, they’re going to wonder what

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  FTC Plans National Do-Not-Call List

  The Federal Trade Commission indifferent to the fact that 25 states and counting maintain do-not-call lists wants to develop a national registry of its

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  Holland America Budgets $100 Million

  Holland America Line, undeterred by a weak travel market, has budgeted $100 million for advertising this year, almost all of it direct response. The budget,

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  letters to the editor

  Rx: Remedial Copywriting Hooray (not Woooo) for Herschell Gordon Lewis! His skewering of stupid copywriters is right on target (Curmudgeon-at-Large, DIRECT,