Agencies

• Agencies

  Developing a B-to-B Data Strategy

  ALL BUSINESS-TO-BUSINESS companies are building databases today, from the Fortune 500 firms’ terabyte-sized data warehouses to smaller outfits trying

• Agencies

  Truth and Fiction

  MANY PEOPLE touted customer relationship management software as the silver bullet for boosting profitability. But recently things have changed. While

• Agencies

  HmmmmmmLife

  SO, YOU TECHNO-ADVANCED MARKETING-TYPE PERSON, do you have an mLife? I think I do. Maybe. I know I have a phone from AT&T Wireless, the company running

• Agencies

  Flash Splash

  Victoria’s Secret hopes to make a big splash with a new Web application geared to strong swimwear customers. We think this could increase online sales

• Agencies

  Great Expectations

  RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

• Agencies

  Procter & Gamble Dips Into Direct Mail

  IN A BID to break into the $2.17 billion U.S. tortilla chip market, Procter & Gamble has begun a $60 million advertising effort to introduce a new chip

• Agencies

  PERIODICAL CHANGES

  FOR THE MAGAZINE INDUSTRY, the fall of sweepstakes meant it was time for many publishers to turn a new page in their circulation strategies. Time Inc.

• Agencies

  letters to the editor

  Write It Right Herschell Gordon Lewis’ curmudgeonly grump (A Modest Proposal, DIRECT, January) covered some language differences rather handsomely. Yet

• Agencies

  DMA Raising Funds for Anti-terror Campaign

  The Advertising Council is hoping a Direct Marketing Association fundraising effort will cover some $300,000 of its out-of-pocket expenses for an ongoing

• Agencies

  Pull Plug on Mailing Online

  OK, enough is enough. That’s the response you’d hope to hear from responsible officials at the U.S. Postal Service following a Postal Rate Commission