Agencies
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Agencies
$60 Million Push Rolls Out Bacardi Silver
Anheuser-Busch is spending $60 million this year to launch Bacardi Silver, its newest entry in the flavored malt beverage market. In addition to a major
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Agencies
Men’s Health Uses Web to Boost Paid Subscriptions
Men’s Health magazine has generated $85,000 in additional revenue and attracted more paid subscriptions by offering readers online incentives. As part
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Agencies
Restoration Hardware Doubles Spring/Summer Circ to 4 Million
Restoration Hardware Inc. will double the circulation of its spring/summer catalog, and hopes to make it the main vehicle for driving sales in all channels
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Agencies
Sprinting to Fake Freedom
IF YOUR E-MAIL is even remotely like mine, you’re glutted with headlines and subject lines that, a couple of paragraphs down, turn out to be (surprise,
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Agencies
Anti-Visionaries
F. Scott Fitzgerald wrote that the true test of a first-rate mind is the ability to hold two contradictory ideas at the same time. Wise executives are
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Agencies
H&R Block Ramps Up DR in $100 Million Campaign
DIRECT MARKETING has taken the lion’s share of the $100 million being spent by H& R Block to reach prospects during this tax filing season. The effort
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Agencies
Normalizing Is Abnormal
If I had to choose the single most common mistake I’ve seen in marketing database design, it would be over-normalization or, to put it another way, too
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Agencies
Citibank Settles Charges for $1.6 Million
CITIBANK will pay $1.6 million as part of a settlement with 27 states regarding the firm’s credit card telemarketing solicitation practices. The agreement
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Agencies
Developing a B-to-B Data Strategy
ALL BUSINESS-TO-BUSINESS companies are building databases today, from the Fortune 500 firms’ terabyte-sized data warehouses to smaller outfits trying
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Agencies
Great Expectations
RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship