Agencies
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Agencies
Loyalty Effort Boosts Hotel Stays
Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter
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Agencies
CRM Helps BAI Trim Mailing Costs
A CUSTOMER RELATIONSHIP MANAGEMENT INITIATIVE helped the Banking Administration Institute (BAI) cut direct mail expenditures for its last annual conference
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Agencies
Don’t Fudge It Fit It!
As part of our Monday morning meetings, I like to review with our task leaders the technical support calls we had from the previous week and discuss ways
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Agencies
Lead Generation: Caller, You’re on the Air
Until recently, most direct response radio was limited to low-price offers for vitamins, music and household gadgets. The belief was that expensive merchandise
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Agencies
Catalogers Expand Magazine Advertising
CATALOGERS HAVE traditionally been lukewarm about advertising in magazines. But at least two firms have had some success and intend to continue investing
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Agencies
Movie Madness
IT’S EVERYWHERE! It’s everywhere! That paraphrase of the old Chicken Man radio show theme has been running through my head as of late. Advertising in-your-face
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Agencies
Chicago Symphony Profiles Customers
The Chicago Symphony Orchestra is hoping a new customer profile and segmentation study will help it create offers geared to a wider range of subscribers.
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Agencies
Life on the Edge
The U.S. Postal Service has been giving a truly stellar performance. No, it’s not been exemplary. Rather, it’s the pattern one would expect to see in
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Agencies
Pagination Ping-Pong
WHO DETERMINES what items go on each page of a catalog? Does it matter if it’s the catalog artist, the merchandiser or a marketing person? Does it sometimes