Topic

Agencies

  • S.O.S. Yields $$$

    Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for

  • Will the Heavy Hitters Deliver?

    EVERYONE who cares already knows what’s in and what’s not in Postmaster General Jack Potter’s postal transformation plan. There are some who see value

  • HOUSEHOLD repairs

    THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed

  • Talbots to Test Menswear in Holiday Catalog

    The Talbots Inc., known for its upscale women’s and children’s apparel, is moving into men’s clothing. Its holiday catalog, which will mail in October,

  • TRUST = REVENUE

    THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler,

  • DMers Fear Hollings Privacy Bill

    DIRECT MARKETERS say an online privacy bill introduced in the Senate last month could open the floodgates to the legislative measure they dread most:

  • You’re the CEO of Me Inc.

    DO YOU SEE others getting ahead and feel like you’re just standing still? If so, don’t blame management or your parents and teachers. The truth is that

  • American Health Diagnostics Launches DRTV Effort

    American Health Diagnostics, of Oklahoma City, has started a $100,000 DRTV campaign to promote Femor, a female intimacy enhancement product. A series

  • Blasts From the Past

    CLASSMATES.COM is hoping new features such as a workplace directory will help boost its paid membership. The site currently has more than 28 million members,

  • A digest of daily news from DIRECT Newsline

    May 1, 2002 The european union was set to informally ask the Bush administration to let foreign companies and postal services enter the United States