Agencies
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Agencies
MIX and MATCH
Think of it as a Zen approach to selling clothing. Build a feeling of serenity, keep the message consistent and the shoppers will come. With fountains
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Agencies
Nine West Pulls Strong E-mail Response
Nine West Group Inc. enjoys a response rate between 20% and 30% for its monthly e-mail broadcasts, outperforming the industry average two to three times.
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Agencies
Cola Stars
Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that’s not all: A separate continuity campaign brings in long-time
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Agencies
Premium Incentives: Better to Give
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
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Agencies
Mailings Push New School Health Site
School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of
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Agencies
List Veteran Chris Page Dies at 63
List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management
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Agencies
Not-Trying Times
THE WORLD OF DATA COLLECTION seems to be riddled with missed opportunities. Sometimes it seems some marketers or their employees just aren’t even trying.
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Agencies
DMers Hit on Automatic Billing
A PAIR OF BILLS amending California’s contract law would prohibit direct marketers from automatically billing consumers for products, services and memberships
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Agencies
PCH Fine-tunes Prize Patrol Mailings
Publishers Clearing House hopes to save money and maintain response to its local Prize Patrol mailings by switching to a smaller package. Of 22 million