Agencies

• Agencies

  letters to the editor

  Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey

• Agencies

  Simon Cries Foul Again

  Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

• Agencies

  Rational Software Ad Not Rational Enough

  I REALIZE that this is not the first time I have done a makeover of an ad for business software. But it presents one of the toughest challenges in direct

• Agencies

  DEAR MARKETER:

  THIS YEAR, DMD will have the most exciting event in its 37-year history. We are honored to have America’s Mayor Rudolph Giuliani as our luncheon speaker

• Agencies

  Online and Offline Are One: Study

  THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted

• Agencies

  Softball Privacy Bill Proposed in House

  ABENIGN PRIVACY BILL, one that would let companies regulate themselves, was introduced in the House of Representatives last month by Rep. Cliff Stearns

• Agencies

  Buttonholing Addresses

  Brooks Brothers started in 1818 but it’s making every attempt to stay on top of the trends when it comes to marketing. Now owned by Retail Brand Alliance

• Agencies

  Whom Said That? Me Did

  Surprising. Gratifying. Worthy of additional comments. So here’s another dozen. Of all the rantings I’ve published in this distinguished magazine, none

• Agencies

  direct listline

  New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

• Agencies

  Pennzoil Starts First DRTV Campaign

  Pennzoil-Quaker State Co. has entered the direct response business. The company’s first-ever DRTV effort will promote its Total Care product. The campaign,