Agencies

• Agencies

  Road Work

  So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

• Agencies

  Sampling: A Softer Sell

  Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

• Agencies

  A Player in EVERY CHANNEL

  FOR A LONG TIME marketers sniffed around this new thing called and tried to make some sense of it but were pretty certain that it was a whole new way

• Agencies

  Interview Blunders

  THE FINAL INTERVIEW was just a formality. The new position as vice president of database marketing with a marketing solutions firm was in the bag. All

• Agencies

  Direct Media Sues Boise Cascade

  AMAJOR LIST COMPANY and a former client are engaged in a lawsuit over when to calculate rental revenue for a mailing list. Direct Media LLC sued office

• Agencies

  Carlson Kicks Off Travel Agent Mailing Program

  The Carlson Consumer Group has begun a $100,000 direct mail campaign aimed at travel agents. The effort, which runs through Aug. 31, began May 25 with

• Agencies

  CONFERENCE PROGRAM

  MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

• Agencies

  Calling All CHANNELS

  Although Nextel Communications has been engaged in online marketing for four years, only last year did the Reston, VA-based wireless giant seriously begin

• Agencies

  ASPCA

  In the days following Sept. 11, 2001, staffers at the New York office of the American Society for the Prevention of Cruelty to Animals (ASPCA) did what

• Agencies

  The Great Plains

  HOW FITTING IT IS that Chicago is home to this year’s catalog conference. The mail order business was born here, and the whole Midwest was its nursery.