Agencies

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  Learning the Business

  AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

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  Flash Survey Shows DM Uptick

  THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

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  Welcome to the Party

  Sears, Roebuck and Co. took a giant step forward in repositioning its business last month with the purchase of cataloger Lands’ End Inc. The $1.9 billion

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  Round 2 in Internet Coupon Fight

  COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have

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  P-O-P Displays: Account Specifics

  Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

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  Target: Small Law Firms

  Martindale-Hubbell, the venerable publisher of the Martindale-Hubbell Law Directory, has turned to the Internet to attract more small law firms. Legal

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  CRUTCHFIELD CORP.

  TUNING IN NEW BUSINESS We’ve come to the conclusion that in order to grow a business like ours, you have to be willing to invest a little money on the

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  Back to Basics

  WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it’s become easy to lose sight of the basics. What do you

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  Why Are All the Models Failing?

  WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

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  Tiger (Not Woods) Plugs Golf Tournament

  IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece