Agencies

• Agencies

  2001 DB Sales Held Steady

  GLOBAL SALES of database systems generated $8.8 billion in 2001, a minimal uptick from the $8.7 billion seen in 2000, according to a statistical review

• Agencies

  direct listline

  New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

• Agencies

  FLORENTINE Holiday

  NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native

• Agencies

  Good Stuff

  If you’re a New Englander, you know them and you’ve shopped in their stores at least once. (If you say you haven’t you’re probably lying.) And if you’re

• Agencies

  WORD expansion

  WE’VE ENTERED AN ERA in which sending 5 million e-mails isn’t a major novelty. Thus, a new significance appears, to haunt us creative types: Word massaging,

• Agencies

  In-store Services: Retail Wrangling

  Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

• Agencies

  E-mail Now More Profitable, Survey Shows

  E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

• Agencies

  P-O-P Displays: Account Specifics

  Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

• Agencies

  Rational Software Ad Not Rational Enough

  I REALIZE that this is not the first time I have done a makeover of an ad for business software. But it presents one of the toughest challenges in direct

• Agencies

  DEAR MARKETER:

  THIS YEAR, DMD will have the most exciting event in its 37-year history. We are honored to have America’s Mayor Rudolph Giuliani as our luncheon speaker