Agencies
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letters to the editor
Heartbreaking Ads I enjoyed Herschell Gordon Lewis’ column about car copy (Does Your Car Love Youor Regard You as a Flat Tire? Curmudgeon-at-Large, DIRECT,
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direct listline
New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been
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Botanic Garden Boosts Direct Mail Response
The Chicago Botanic Garden got a 51.95% response rate to a series of early bird mailings designed to stagger spring renewals more evenly throughout the
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In-store Services: Retail Wrangling
Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led
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15 Easy Ideas for Improving Your Catalog
DRY AND BORING this is what the majority of catalogs seem like these days. But take a closer look and you can come up with some innovative creative techniques
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P-O-P Displays: Account Specifics
Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the
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A digest of daily news from DIRECT Newsline
May 15, 2002 Fingerhut Cos. Inc. planned to take its last order for both catalog and online merchandise. Catalog production was halted in April, and the
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Agencies
From Vision to Reality
YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship
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Agencies
Kool Sends Postcards to Build Market Share
Brown & Williamson Tobacco Corp. has sent a 500,000-piece postcard mailing for Kool, its menthol cigarette brand, in an effort to build market share.