Agencies
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Agencies
Travelocity Takes E-mail in House
Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add
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Agencies
Time Sues PSE
Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement
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Agencies
HP E-mail Reaps $20 Million a Month
Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products
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Agencies
Surviving the Downturn
Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder
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Agencies
Florida Budgets $30 Million for Annual Tourism Drive
Visit Florida, the state tourism bureau, will spend $30 million on marketing during the 2002-2003 tourist season $45 million less than it did during the
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Agencies
Your Life Story in Two Pages or Less
Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his
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Agencies
That’s My Name
Who owns the name of a magazine subscriber the publisher or the agent who sold the sub? That question is being asked with increasing frequency because
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Agencies
Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
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Agencies
DIRECT listline
NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than
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Agencies
What Do Women Want? More Than This
If I’ve said it once, I’ve said it a thousand timesand if I haven’t said it a thousand times, then by golly I will. In this new age of tandem advertising