Pig in the City
Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo
Articles by Chief Marketer Staff
What’s Hot and What’s Not
The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs
The Patent Chase Continues
Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight
DB Suits Clothiers
CONNECTICUT-BASED upscale men's clothing retailer Richard's of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database
Partners in Name and Domain
PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both
NEW LISTS
Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the
Leather and Laces
A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The
Customer Contact Drives Brand-Building Efforts
AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably
Off the Shelf
YEAH, THEY'RE mean all right. There's Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine
This Month in 1992
IN PART THREE of our mini-look into DIRECT's first decade of publication, we go back again to 1992, this time taking a gander at the October issue.* "Battlegrounds
