Rodney Mason, Author at Chief Marketer

NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Engagement

Why Marketers Must Disrupt the Path to Purchase

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.