ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service

Ah, the Olympics. You’ve finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent

Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The

Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state

Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver

Who’s a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn’t entered the U.S. presidential

Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo

Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail

Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought