USPS on Right Track with Fall QR Code Promo

|  by Larry Riggs

The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.

Mailers Mixed on November USPS QR Code Promo

|  by Larry Riggs

Mailers like the U.S. Postal Service's Holiday promotional discount program for pieces using QR codes but aren't too thrilled with the idea of using priority mail.

Direct Mail Hangs On

|  by Larry Riggs

Despite all the hype about its impending death, direct mail still pulls, even if the medium is not quite as big as it once was.