Eloqua, a demand-generation automation company, put together an infographic to summarize the results of its survey of 548 B2B marketers on how they use social media to promote, engage and sell. Here are some of the findings: 64 percent of respondents say their companies use social media marketing, which

The path that high-school students considering colleges follow is simple: research, consider and commit. Higher-education marketers need to create email marketing campaigns that will reach high-school students via email when they’re in research and consider modes. “With more and more students researching colleges and applying online, it is important to reach out to them with […]

A day before Groupon’s board was set to convene to discuss the possible replacement of CEO Andrew Mason, the embattled Mason was interviewed in a widely covered interview at the Business Insider Ignition conference in New York City on Wednesday. Regarding news that the board was about to consider pushing him out, Mason said: “Our […]

Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting […]

Blogs are losing subscribers and one of the reasons why could be unappealing headlines. As readers use social media feeds to replace their blog subscriptions, they’re putting themselves into an arena where they have less than a second to decide whether a headline is important enough to click on. This means marketers have a job: […]

LivingSocial is set to begin a major round of layoffs Thursday. As many as 400 U.S. jobs are in the line of fire, according to sources. The job cuts are expected to span a variety of positions and markets, including the company’s home town of Washington, D.C., where it has six offices and at least […]

By Peter Klein, senior vice president of media services at MediaWhiz

The performance marketing industry has undergone massive changes in 2012. The list of challenges the industry weathered over the past year is long and varied. It includes news of several long-standing affiliate networks going out of business; email delivery getting more difficult; Facebook and Google all but banning affiliate marketing; the federal government becoming more involved in the cash advance and “for-profit” education verticals; the rise of real-time bidding (RTB); data management platforms (DMPs) becoming critical in display advertising; and mobile marketing efforts gaining prevalence among marketers’ digital strategies.

Cyber Monday was a big hit, according to comScore. How big? Online spending on the day of e-commerce smiles hit $1.465 billion, up 17 percent from Cyber Monday in 2011. This marked the heaviest online spending day of all time. According to comScore, the $1.465 billion spent on Monday was 17 percent higher than the […]

FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business. “Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites […]

“Black Friday is like the ‘annual report’ for mobile advertising — a yearly snapshot of how mobile ads are progressing and evolving.” John Shomaker, CEO of AdJuggler, offers five trends we can expect to see during this year’s holiday shopping season. One of the trends he mentions is that smart hyperlocal mobile campaigns will create […]