4 Ways to Use Mobile to Optimize Back-to-School Shoppers
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.
Articles by Carla Fitzgerald
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
by Kaylee Hultgren
- CMO
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
by Chief Marketer Staff
- Consumer Data
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
by Chief Marketer Staff
- AI
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
by Dustin Siggins
- Communications
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
by Chief Marketer Staff
- Futbol
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
by Chief Marketer Staff
- B2B Marketing
Chief Marketer Videos
by Chief Marketer Staff
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
Call for entries now open
2023 LIST ANNOUNCED
Click here to view the 2023 winners!