Topic
Day: September 30, 2014
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Data & Analytics
Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
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Technology
5 Steps for Assessing Marketing Technology Business Value
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.