Big Marketing Ideas for 2015

|  by Chief Marketer Staff

It's never too early to start looking forward, and with budgeting season here ClickZ's Aaron Kahlow has a list of seven essential planning ideas for the year ahead.

Changes to Facebook’s Mobile Ad Platform?

|  by Chief Marketer Staff

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

Q&A: Word of Mouth Marketing Association

|  by Chief Marketer Staff

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.