Top 5 Marketing Technology Skills in Demand
Are you hiring a marketing technology person? Make sure they have the right skills.
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
Pfizer Circulates a Fear of Getting Old
Pfizer regroups on its 2012 "Get Old" campaign with a socially driven campaign that focuses on consumer engagement.
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
