Topic
Day: April 21, 2014
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Engagement
Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
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Data & Analytics
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Engagement
Austin Agency Attracts Attention with Bus Tour to Local Taquerias
Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.