Multiscreening and Digital Advertising

|  by Chief Marketer Staff

Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.

Infographic: Top Lead Gen Tactics

|  by Chief Marketer Staff

What are the big driving forces behind today's online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

social media predictions

Paid Promos and Social Marketing

|  by Chief Marketer Staff

It's getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.

How Hashtags Can Drive Business

|  by Chief Marketer Staff

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.