February 2014 - Chief Marketer

Marketing Wizardry Pulled Hostess Back from the Brink

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Social

Budgets Shift To Content Marketing CMO’s Say

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.

Agencies

How Grocers Transform Traditional Shopping Habits with Digital

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

Email

Faster Email Tech Means Higher Conversion Rates

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.

Social

Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

Take a Chance With Marketing Strategy

Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

Digital

Online Ad Security and Google’s New Acquisition

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.