Faster Email Tech Means Higher Conversion Rates

|  by Chief Marketer Staff

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel's success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth…


Brand-Building On Social Media

|  by Chief Marketer Staff

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.


Take a Chance With Marketing Strategy

|  by Chief Marketer Staff

Playing it safe isn't always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.


Online Ad Security and Google’s New Acquisition

|  by Chief Marketer Staff

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.


Internet Marketing Pitfalls

|  by Chief Marketer Staff

There are a number of traps Internet marketers can fall into, including a lack of originality, lack of quality products and an obvious focus on making a quick buck.

Mobile apps

Creating Mobile Apps for B2B Sales & Marketing

|  by Gavin Finn

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.